If you’ve recently stepped into the world of digital marketing, you’ve probably heard about how important SEO (Search Engine Optimization) techniques are when it comes to attracting visitors to your website. There are countless articles out there on how to use SEO to your advantage, but unless you have the time to learn everything about it, you’re probably going to feel overwhelmed by all of the different terms and information being thrown at you.
Some website owners simply want to increase their web traffic by making their site more searchable, and this can indeed be done without breaking out any advanced SEO techniques. If you’re looking for some easy ways to turn SEO into success, this article is for you.
1. Do Keyword Research
The first step in drawing visitors to your website is to figure out what they’re typing into search engines. Think about what they could be looking for that would cause them to seek out your product or service.
For example, if you’re a divorce lawyer, your potential customers may be typing in words like “divorce”, “separation”, “alimony”, and the like. Consider using keyword tools to help you find the most popular keywords related to these topics, and then make sure you’re using them on your website.
2. Write Quality Content
While having the right keywords can make your website more searchable, it’s best to avoid spamming the top ones repeatedly. Google’s algorithms may lower your ranking or even block your site entirely if they suspect you’re spamming, so use your keywords wisely.
The best way to do this is to incorporate a variety of them into unique, quality content on your site. For example, include articles that answer some of your visitors’ most frequently asked questions relating to your products or services.
3. Try Link Building
Once you have some quality articles, you may want to start looking into link building. This is the process of getting posts on other sites to link back to your articles and website. This not only shows you have some authority on certain subjects, but it also increases the odds of people visiting your website if it’s appearing on reputable domains.
While it is possible that this will happen organically, you can help this process along by trading links with other sites. Like an “if you link to me, I’ll link to you” kind of deal.
4. Have a Speedy Website
People seem to have no patience when it comes to technology these days, and websites are no exception. If your site is slow, visitors may not even bother waiting for everything to load – they’re onto the next one almost immediately.
Google has actually included site speed as a ranking factor in the past, so make sure yours doesn’t get left behind. Consider removing any unnecessary plugins or other elements that may be contributing to slow loading times.
5. Use Web Analytics Software
Software like Google Analytics can help you keep track of what is and isn’t working on your website. Web analytics programs can do things like help you measure the success of marketing campaigns, track goal completions (like adding products to cart and purchases), determine visitor demographics, and much more. You can use this information to determine better keywords and article content, thereby improving your SEO.