It’s no secret that online marketing is essential for law firms. With more and more people searching for legal services online, it’s important to make sure your website is visible in search engine results pages (SERPs). But what many law firms don’t realize is that local SEO is just as important as national or traditional SEO. In this blog post, we’ll discuss why local SEO matters for law firms and how you can improve your ranking in SERPs.
Targets Potential Clients in Your Area
One of the main reasons why local SEO matters for law firms is that it allows you to target potential clients in your geographic area. If you’re a law firm in Los Angeles, for example, you’ll want to optimize your website for local keywords like “Los Angeles personal injury lawyer.” By doing so, you’ll increase your visibility in SERPs for people searching for legal services in your city.
This is important because studies have shown that people are more likely to use a local service when they’re searching for something online. In fact, research shows that 46% of all Google searches are seeking local information. And within a day, nearly 88% of local business searches on a mobile device will either call or visit the business.
So if you’re not optimizing your website for local keywords, you may be missing out on a significant number of potential clients.
Improves Visibility in Google Maps
Another benefit of local SEO is that it can help improve your visibility in Google Maps. When people search for a local business on Google, they often see a map listing of businesses in the area. These listings are generated based on a number of factors, including the relevancy of the business to the user’s search query and the business’s location.
If you want your law firm to appear in these map listings, you need to make sure your website is optimized for local SEO. This includes claiming your Google My Business listing and ensuring that your NAP (name, address, and phone number) information is consistent across the web.
Builds Trust and Credibility
Finally, local SEO can help build trust and credibility for your law firm. When people see that your website is optimized for their city or town, they’ll be more likely to trust you as a credible source of legal services. And when they see that you’re listed in Google Maps, they’ll be even more likely to trust you.
But it’s not just about appearing in local search results. It’s also important to make sure that your website is up-to-date and contains accurate information. This includes having a well-designed website, writing quality content, and ensuring that your NAP information is correct.
By taking these steps, you can show potential clients that you’re a credible and trustworthy law firm. And when they see that you’re an authority in your field, they’ll be more likely to use your services.
The Bottom Line
Local SEO is an important part of any law firm’s marketing strategy. By optimizing your website for local keywords, you can increase your visibility in SERPs and attract more potential clients. You can also improve your visibility in Google Maps and build trust and credibility for your law firm. So if you’re not already optimizing your website for local SEO, now is the time to start!
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