SEO, or Search Engine Optimization, is important for any business person looking to acquire new clients, including attorneys. Sure, some attorneys are doing just fine working off client recommendations and other more traditional marketing methods, but by ignoring SEO they could be missing out on even more new leads – and the additional revenue that comes along with it.
Not convinced? Here are just a few reasons why SEO is so important for attorneys.
SEO Increases the Traffic to Your Website
Think about it: when you search for something online, how often do you begin your search near the bottom of the results pages? People are arguably more inclined to start their search near the top, so the higher your company ranks on these pages, the more likely that people are going to visit your website before your competitors’.
It Increases the Right Kind of Traffic to Your Website
It’s great to have a lot of traffic on your website, but if the visitors have no use for your products or services then you’re probably not going to end up with many new clients. One of the important things about SEO is that it focuses on targeting certain keywords that your ideal clients may type into search engines, resulting in more relevant traffic.
For example, if you’re a defense attorney based out of Toronto, you may create a keyword strategy around the term “criminal defense Toronto”. This way your website will be more likely to see traffic from those who are searching for this specific type of service in this location, increasing the odds that you will get quality leads on prospective clients.
It Establishes You as an Authority in Your Niche
SEO and keyword targeting can not only help potential clients find you, but it can establish you as an authority in your niche, especially if you have a blog on your website. While some busy attorneys may not think that they are worth the time or the effort, blogs are a great way to provide valuable information to your visitors without them having to pick up a phone or visit you in-person.
If they find that they are getting quality information from you, they may be more likely to view you as an authority on the subject and contact you directly to help them with their specific problems. Over time, relevant blogs and websites may link to your content too, providing another way to increase traffic to your site.
It Can Increase Your ROI
There may be a lot of competition in the legal field but using SEO best practices can help give your firm the edge it needs over its competitors without spending a ton on marketing costs. When it comes to the world of digital marketing strategies, SEO can give you a high return on your investment, even if you’re not doing it yourself.
If you like the idea of incorporating SEO best practices into your website but don’t have the time to learn the ins and outs, then you can always contract it out to a legal marketing company. They will be able to take care of the SEO for you, allowing you to concentrate your efforts on converting all of your new visitors and leads into paying clients.