It seems like anyone and everyone is creating and posting videos online these days, and for good reason. Businesses everywhere have been realizing that video is a powerful marketing tool that can be adapted to fit just about any industry, including law. So, if you’re not already using it to market your law firm, it may be time to break out those cameras! There are actually a ton of benefits to be had by using video in legal marketing, we will discuss some of the top ones below.
Reach a Wider Audience
One of the most obvious benefits of using video in legal marketing is that it allows you to reach a wider audience than other forms of marketing. This is because people are simply much more likely to watch a video than they are to read an article or blog post, no matter its quality. Think about it: if you’re just scrolling through your news feed on your favorite social media platform, would you be more likely to stop and read a long article on a topic or watch a short video that covers the same information? For many tired and busy people, the short video will win out almost every time!
Speaking of social media, it has become easier than ever to share your videos with not just your client base or even local area, but the entire world. Just imagine how many more potential clients you could reach by posting a video on your law firm’s Facebook page instead of a text-based post.
Showcase Your Expertise
Another great reason to use video in legal marketing is that it allows you to showcase your expertise in a way that other forms of marketing cannot. When you’re able to put a face to your law firm and show potential clients what you and your team are really like, it can go a long way in helping them to trust you and feel more comfortable hiring you.
A video is also a great way to show off your law firm’s successes and get potential clients excited about what you may be able to do for them. Seeing is believing, after all, and a video testimonial from a past client can be much more persuasive and authentic than reading a review.
Finally, one of the best things about using video in legal marketing is that it allows you to get creative and have some fun with your marketing efforts! This is important because, let’s face it, law can be a pretty dry subject for the average person (and even some lawyers!). However, with video you can really capture people’s attention and imagination.
Think about all of the different types of videos you could create to market your law firm: educational videos explaining various legal concepts, informational videos about your team and what makes them unique, fun promotional videos showcasing your firm’s personality, and more. The possibilities are endless!
So, there you have it! These are just a few of the many benefits that can be had by using video in legal marketing. If you haven’t already been experimenting with video, we hope this has inspired you to at least give it a try. It could be just what you need to take your marketing efforts to the next level!
Looking for more ways to market your law firm? Contact Legal Verb today to learn more about our legal blog writing and content services!