These days, most law firms have an active presence on at least one of the most popular social media platforms. If you don’t currently have any accounts yourself, you’ve probably seen them on Facebook, Instagram, and maybe even LinkedIn. But what about Twitter? Does its largely text-based format really lend itself to legal marketing? In this blog post, we will discuss the pros and cons of using Twitter for your marketing campaigns, and help you decide if it is right for your firm.
Pro: Great for Sharing Timely Content
One of the biggest advantages of using Twitter for your legal marketing is that it is an excellent platform for sharing timely content. If you have news or updates that you want to share with your clients and potential clients, Twitter is a great way to do it. With Twitter, you can quickly and easily share links to articles, blog posts, press releases, and more. You can also use Twitter to share your own original content, such as blog posts, infographics, and even videos. Its limited character count means you don’t have to worry too much about filling your posts with content – just write a few words, include a link or file, and you’re done!
Con: Limited Character Count
While the limited character count on Twitter can be seen as a pro, it can also be a bit of a con. If you’re used to writing longer blog posts or articles, you may find it difficult to condense your thoughts into such a limited space. In addition, the lack of visual content on Twitter can make it difficult to really capture the attention of your audience. If you do choose to use Twitter for your legal marketing, be sure to take advantage of the platform’s features, such as #hashtags and @mentions, to help your content reach a wider audience.
Pro: Lots of Engagement
Another great advantage of using Twitter for your legal marketing is the amount of engagement that you can get on the platform. If you post interesting and relevant content, you can quickly and easily start a conversation with your followers. You can also use Twitter to engage with other users – for example, you can retweet or like other users’ content, or even join in on existing conversations. This can help you build relationships with other users, and ultimately increase your visibility on the platform.
Con: Can Be Time-Consuming
Like any social media platform, Twitter can be a bit of a time sink if you’re not careful. It’s easy to get caught up in scrolling through your feed, reading other users’ tweets, and replying to comments. If you’re not careful, you can quickly find yourself spending hours on the platform without really accomplishing anything. If you do decide to use Twitter for your legal marketing, be sure to set aside some time each day to specifically post content and interact with other users.
To Tweet or Not to Tweet?
So, is Twitter a good choice for your legal marketing? Ultimately, the decision is up to you. If you’re looking for a quick and easy way to share timely content and engage with others, Twitter is a great option. However, if you’re looking for a platform that allows you to share longer, more in-depth content, you may want to consider another platform, such as Facebook or LinkedIn. No matter what you decide, the important thing is to keep your audience in mind and choose the platform that best suits your needs.
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