In this day and age, a website can be an important marketing tool for businesses, including law firms. However, if you’re not drawing any traffic to your site, then it may as well not be there. How is it supposed to work as a marketing tool if no one ever sees it?
If a lack of visitors is your problem, then it may just be a matter of adding the right pages. You need to have content that people actually want to read in order to attract them to your site, and ultimately convert them into paying customers.
Here are the 5 pages that all law firm websites need.
Every website needs a homepage – this isn’t just limited to lawyers. Your homepage is often the first thing that a lot of visitors see, so it’s important that it’s eye-catching, easy to navigate, and informative.
It should let people know exactly what you do, the services you offer, and the benefits of working with your firm. You’re also going to want to make sure your contact information is front and center so they can easily contact you if they have any questions or concerns.
2. Our Firm
This is where visitors can go to learn more about your firm. Feel free to add some character here to show people who you are, what you’re about, and what makes you unique from the competition.
The “Our Firm” page is about putting more of a human face on your firm, allowing visitors to feel more comfortable contacting you for legal services. Let them know your firm’s story and how you’re qualified to meet their needs.
3. Lawyer Biographies
This page kind of expands on the “Our Firm” one. Your visitors may want to know exactly who they’re dealing with, especially since law services often deal with large amounts of money and sensitive information.
A “Lawyer’s Biographies” page is a great place to showcase the professionalism and achievements of your attorneys. It helps build trust and credibility, and shows potential clients that they will be well taken care of at your firm.
4. Practice Area and Sub-Practice Area Pages
This is where you can go into more detail about your services. Each practice and sub-practice area should have their own dedicated pages, and should answer some of the most important questions that visitors may have about these topics.
While it may not seem entirely necessary to give each area their own pages, it is important for navigability and SEO. It gives you the chance to use targeted keyword phrases, which can help increase your ranking on SERPs.
If you’re struggling to draw traffic to your firm’s website, then it’s always a good idea to add a blog. A blog allows you to share important news and information with your target audience.
This can be a great place to answer any frequently asked questions or impart some free general legal advice on relevant topics. A blog can help show people that you know what you’re talking about at your firm, allowing you to further establish some credibility and authority.
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