Marketing may not be a lawyer’s favourite subject, but it is a necessary part of running a business. After all, people at least need to be aware of who you are, what you do, and where you are if they’re going to hire you for legal services.
In fact, marketing may even be more important now than it was in the past, when lawyers may have been able to attract a steady stream of clients based on word-of-mouth referrals. These days, over half of consumers tend to look for lawyers on their own, often online.
So, if you want to continue to draw in new clients and grow your firm, it’s important to think about your marketing strategy for the next year, perhaps especially online. What marketing efforts should your firm be prioritizing in 2022, though? Let’s take a look.
Find and Focus on the Right Social Media Platforms
With over 4.2 billion people using social media worldwide, law firms would be remiss if they didn’t take advantage of this massive audience. However, it’s important that you find the right platform for your services, as it can be difficult trying to effectively manage multiple profiles simultaneously.
It’s not enough to just have a profile – you need to give people a reason to pay attention to your account. You need to create regular content, engage with your followers, and try to find and connect with new potential clients as well, which can certainly take some time out of your week.
So, figure out which social media platforms are the best fit for your firm, and focus your efforts there. You may not miss out on much with some of the other platforms anyway. Do you really think much of your audience is looking for a lawyer on Pinterest?
Optimize Your Firm’s Website
If you haven’t fully optimized your firm’s website yet, you should really make it a priority in 2022. Potential clients may quickly move on to a competitor’s site if they have an issue with yours, so make sure you don’t give them any reasons to navigate away.
For example, when it comes to user experience, your website should be:
- Easy to navigate
- Quick to load
- Accessible to those who use screen readers and other adaptive devices
- Updated on a regular basis
Your website is an essential part of your online marketing efforts, so you should really take the time to optimize it for your potential clients. After all, it is where they’ll find out more about your services, the lawyers themselves, and information on your area of expertise. Speaking of which…
Create Unique, Helpful Content
Unique, helpful content in the form of blog posts or articles can be a great way to drive traffic to your firm’s website. It demonstrates to potential clients that you have the answers they’re looking for when it comes to your field, which can help them build trust in your law firm.
The only problem with this marketing strategy is that it can be time-consuming, as creating a well-written, authoritative article does take a certain amount of effort. However, if time is an issue, you can always consider hiring a legal content writing agency, such as Legal Verb.
We use professional legal writers here at Legal Verb, so you can be confident that you’ll receive that quality, informative legal content. Contact us today to discuss your needs!