Legal marketing is a way for legal firms to remain relevant and visible before potential clients. For lawyers, legal marketing could mean creating visibility for themselves before potential clients and before potential firms that may need to recruit lawyers.
No doubt, there’s a lot of competition among legal firms in securing clients these days. Despite the seeming advantage of modern self-marketing social platforms like Facebook, LinkedIn, and Twitter, many legal practitioners still find it very difficult to secure dream contracts.
One way by which legal firms can increase their visibility and make more impact is through legal marketing. In this article, we take a look at what your law firm needs to know about both legal blog writing and legal content services.
Should Law Firms and Lawyers Market Themselves?
Why not? There’s no better way to reach potential clients than through targeted marketing. This can be done in different ways, from the simple, straightforward options of writing blog posts and staying active on social media to creating attractive landing pages and spending on online visibility and search engine optimization.
Marketers believe the costs of legal marketing are always worth it in the long run. Costing an average of only about 2% of total revenue is an option worth considering for those who are still skeptical.
Here’s all you need to know about legal marketing.
You Need a Good Website
This is naturally the starting point for any law firm. Your website is your window into the world and the best way to reach clients wherever they are in the world. It must be inviting, user-friendly and interactive. It should have a landing page that attracts people. If your website cannot market your services and convince potential clients, nothing will. As a lawyer, it is not expected that you will build a great website yourself. You can find professionals who would do a great job of that.
A website attracts clients, but a blog retains them. A blog is also a website, but with a more personal touch. Blogs contain articles, advice, and information that is relevant to the reader.
Up Your Social Media Game
The world is so fast-paced that many people would instead get news from social media than go to news outlets’ websites. So, it’s not enough to have good websites; you need to be very active on social media to attract the demographic that spends a lot of time online. Twitter, Facebook, and LinkedIn are perhaps the most prominent platforms that legal firms can use to their advantage.
Enhance Your Visibility With SEO
Clients would naturally search for legal firms online. When they do, your firm or name should be prominent. If you cannot be located online, you would lose a lot of opportunities. Some professional online marketers can easily create visibility for your firm.
Write Opinion Articles
Your blogs should have lots of opinions on issues that are relevant to public discourse. However, you should not limit your views to your blogs alone. Get them published on larger platforms and provide answers to the most challenging questions the public may have.
Lend Your Voice to Social Causes
Social issues always strike a chord with the public. Lending your voice as a firm to social causes is a very excellent public relations strategy that gives greater visibility to your firm or person. More importantly, take on cases that have public interest, even pro bono, to increase your public profile further.
Is Legal Marketing the Right Solution For Your Law Firm?
The era of billboards or newspaper adverts is over. If you must make the required impact in the oversaturated legal market, you have to take the marketing of your skills to the digital space. With the help of digital marketers, your firm would become more visible and profitable in no time!
Our professional legal writers include paralegals, legal secretaries, and attorneys, who are ready and able to help you with your legal content marketing needs. Reach out to us to find out more!