While many lawyers may like the idea of creating their own legal content for their website, it can be a lot of work. Not only do you have to come up with unique, engaging content on a regular basis, but you also need to know how to deliver that content for best results.
A lot of lawyers simply don’t have the time or energy to devote to learning and writing high-quality content, and their website may suffer as a result. However, there is another option: hiring a legal content writer.
Check out the following benefits of hiring a legal content writer to see if it’s right for your law firm.
Create and Monitor Your Content
A legal content writer can take on the burden of creating content for your law firm’s website. This means that you won’t have to worry about coming up with new ideas or writing fresh copy on a regular basis, which can certainly take some time.
Some professional writers will also review and monitor the performance of your content to ensure that it is performing well over time. If they find that something isn’t up to their standards, they can make adjustments to help improve its performance.
Avoid the Learning Curve
As mentioned earlier, creating quality legal content requires a certain amount of knowledge and skill. If you don’t have experience with search engine optimization (SEO) or content writing, it can be difficult to produce content that will rank well in search engines and engage website visitors.
That’s the beauty of hiring a legal content writer: they already have the knowledge and skills needed to produce effective, quality content, and have it rank well on search engine results pages (SERPs). You don’t need to worry about learning and keeping up with all the latest trends in content writing and SEO, which can save you a lot of time.
Produce a Variety of Content
One of the great things about hiring a legal content writer is that they can produce a variety of different types of content for your law firm. This includes everything from blog posts and articles to email newsletters, attorney bios, and eBooks.
By having a variety of quality, engaging content available on your website, you can appeal to a wider range of potential clients. This can be great for both your SERP rankings and your conversion rate, as your clients will see that you have a lot of useful information on your area of practice.
Focus on Your Practice
Ultimately, your law firm’s success depends on your ability to attract and retain clients. While having high-quality content on your website is important, it’s not worth sacrificing your billable hours to create it.
By hiring a legal content writer, you can free up your time to focus on what you do best: practicing law. In addition, you can be confident that your website is in good hands and will continue to attract new clients and grow your law firm. After all, isn’t that why you created your website in the first place?
Ready to add a legal content writer to your team? Contact Legal Verb today to discuss your needs!