If your practice is new to a platform like Facebook, Instagram, or LinkedIn, then you may be wondering: what should law firms post on social media?
Well, law firms should consider a variety of content when planning their social media posts. While some topics will be more relevant than others, it is important to keep in mind that potential clients will be viewing your social media pages. And, if they see content that is interesting and informative, they are more likely to become engaged with your firm.
In this blog post, we’ll go over the different kinds of content law firms should be posting on social media. Keep reading for more information!
Updates About Your Firm
First and foremost, sharing updates about your firm is a great way to keep potential clients informed. This could include updates about recent cases you’ve handled, any changes to your office location, or anything else that demonstrates the impact your practice is having on the community.
Links to Blog Posts
Sharing links to blog posts on your firm’s website is a great way to show potential clients that you are knowledgeable in the specific areas of law that you practice. And as a bonus, it can help increase traffic to your website.
When creating blog posts, make sure they are focused on topics that your clients might be interested in so they can easily understand the content. You may not garner much engagement if you post a blog post that is highly technical and jargon-filled.
Industry news is another type of content that law firms may want to share on social media. Posting news articles about the legal industry is a great way to show that you are up to date on developments in your field.
This could include stories about changes to the law, decisions from courts, or other stories that may affect your clients. Just be sure to give credit to the original source of the article if you’re sharing a link.
Posting helpful resources is another great way to demonstrate your expertise and provide value for potential clients. This can be a great chance to showcase any helpful tools you’ve created, such as checklists or legal document templates.
It can also include sharing educational materials, such as guides or fact sheets that clients can refer to when they have legal questions. Overall, this type of content is a great way to show potential clients that you are an expert in your field, and are happy to help them with any legal issues they may have.
The Bottom Line
So, what should law firms post on social media? As you can see, there are many different types of content that can be posted. From updates about your firm to helpful resources and links to blog posts, there is a wealth of content that can be shared on social media.
By carefully curating content that is relevant to your clients, you can create an engaging presence on social media and build a strong connection with your target audience. Good luck!
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