It seems like the most successful law firms are always looking for ways to market themselves more effectively. After all, how are you going to keep attracting new clients if you’re not using the latest and greatest marketing strategies? That may be why an increasing number of firms have been looking at one of the newest and most popular forms of marketing: video marketing. However, while it certainly has its benefits, it may not be right for every firm. In this blog post, we will discuss the pros and cons of using video marketing to help you determine whether you should use it for your law firm.
Pro: Connect with Clients on a Personal Level
Video marketing can be an excellent way to connect with potential and current clients on a more personal level. By featuring the key members of your firm in your video, you can really show your audience who you are and give them a better idea of your mission and values. When done right, it can make potential clients feel like they know you and that you’re the kind of lawyer they can trust. And when they’re putting such important decisions into your hands, that’s exactly the kind of feeling you want to give them.
Con: Requires a Lot of Time and Energy
Creating high-quality videos can take a lot of time and energy. If you’re not prepared to make that kind of commitment, then video marketing may not be the right strategy for your firm. You’ll need to not only come up with ideas for videos, but also film, edit, and promote them. This can be a lot of work, and it’s not something you can just half-heartedly do and expect to see results – especially if your competition is putting out high-quality material.
Pro: It’s a Flexible Marketing Tool
Video marketing is a very flexible marketing tool, meaning you can use it to promote your firm in a variety of ways. For example, you can create educational videos that teach potential clients about the law and how it affects them. Or, you can create promotional videos that showcase your firm’s successes and highlight why potential clients should choose you over the competition. You can even use video marketing to humanize your firm by sharing stories about your team or individual lawyers. The choices are just about endless!
Con: You Need to Be Careful With Your Message
As with any form of marketing, it’s important to be careful with your message when using video marketing. This means that, while it may be tempting to feature something like the latest TikTok craze, you may want to think twice before making it a key part of your campaign.
Some clients may be more likely to go for a lawyer that projects a certain amount of professionalism in their marketing materials, and this may not exactly be the message you’re getting across if your videos feature your firm taking part in silly trends. That being said, some lighthearted content can be a great way to show potential clients that you’re not taking yourself too seriously, so be sure to keep your audience in mind if you’re considering video marketing.
So, should your law firm use video marketing? Ultimately, it’s up to you to decide what’s right for your firm. Consider the pros and cons we’ve outlined here, and if you think video marketing could be a good fit, then go for it! Just be sure to put in the time and effort required to make it a success.
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