If you’re looking to grow your law firm, then it’s essential to have a solid marketing strategy in order to attract customers to your business. These days, since just about everyone is online, its important that this plan includes at least some digital marketing techniques to help establish your law firm’s online presence and visibility to potential clients.
Most businesses have taken the first step and secured a website, but not all of them are sure of how to market it online. If you’re struggling with navigating the world of digital marketing, then no problem. Here are 4 tactics that you can use to help design an effective marketing strategy for your law firm.
1. SEO Methods
Online searches are one of the most popular ways for people to seek out certain businesses, products, and services, but with so many different websites out there, some companies can get lost in the search engine results pages. SEO (Search Engine Optimization) methods can help make your business more visible by putting your website closer to the top of these pages.
Some best-practice SEO tactics you can use include doing good keyword research, maintaining a blog full of content that would be useful to your potential visitors, and having a user-friendly website – even better if it’s mobile-friendly, as this is how a lot of people primarily access the Internet.
2. Search Advertisements
An online search advertising campaign can be a great way to draw traffic to your law firm’s website. PPC (Pay-Per-Click) advertising is one of the most popular options for this type of campaign.
How PPC advertising works is that each time someone clicks on one of your advertisements, you are required to pay a certain amount. Now, since it costs money for each click, this can get expensive if people start flocking to your website in droves, so make sure its within your budget.
If this sounds like something you’d like to try, considering running a PPC Google Ads campaign.
3. Email Marketing
Most people have at least one email account, so why not take advantage? Consider sending out a law firm newsletter to your network on a regular basis. In addition to providing valuable content, marketing emails like this can help establish your brand and expertise as a law firm.
Another benefit to email marketing is that it’s fairly easy to monitor, with different platforms available that can help tell you things like whether or not people are actually reading your emails.
4. Manage Online Reviews
If you have already established a social media presence and signed up with online directories like Yelp, then customers may start leaving online reviews about their experiences with your law firm. There are plenty of review-loving individuals out there, so it’s essential to make sure you have a good number of positive ones.
A few negative reviews here and there may not turn many clients away, but if they start to pile up, potential customers may think twice about getting into business with your firm. In order to help avoid this, make it a habit to ask satisfied customers for reviews at the end of every case.