As a law firm, you know that blogging is a great way to generate leads. In fact, you may have already landed a few clients thanks to your content! But did you know that using effective call-to-actions (CTAs) can help you generate even more leads from your blog? In this blog post, we will discuss 5 effective CTAs for law firm blogs. We will also provide examples of how to use these CTAs on your own blog. Let’s get started!
1) Offer Free Consultations
One of the most effective CTAs for law firm blogs involves offering free consultations. This CTA encourages readers to contact you directly and set up an appointment, which could potentially lead to more clients.
To use this CTA effectively, you should give readers a clear reason why they should take advantage of the free consultation. For example, you could mention that it will give them an opportunity to ask questions and get personalized advice from an experienced attorney.
2) Provide a Downloadable Resource
Another effective CTA is one that offers a downloadable resource, such as an eBook or whitepaper. This gives readers something of value that they can use to learn more about the topic you are discussing. Plus, it gives them a chance to get in touch with you if they like what they read.
For example, if you are writing a blog post about estate planning, you could include a link to an eBook that provides a step-by-step guide to setting up a will. Just remember to include a brief description of what the resource is and why it’s beneficial to your readers.
3) Invite Comments and Questions
Inviting comments and questions is another great way to engage your readers and encourage them to contact you. This is especially effective if you write posts that discuss legal topics in a conversational tone.
At the end of your post, you could provide a prompt such as “Do you have any questions about this topic? Please leave a comment below or feel free to contact us directly.” This gives readers an easy way to get in touch with you if they have further questions about the topic.
4) Ask for Social Shares
Asking for social shares is a great way to increase the visibility of your blog posts and generate more leads. This CTA is especially effective if your blog post provides information that is valuable and easy to share.
For example, after you write a post about the latest changes to laws or regulations, you could include a prompt such as “Share this post with your friends and colleagues if you found it useful!” This encourages readers to share your content with their social networks, which could potentially lead to more clients.
5) Offer a Newsletter Sign-up
Finally, offering a newsletter sign-up is another great way to generate leads from your blog. This CTA gives readers an easy and convenient way to stay up-to-date with your latest content. Plus, it gives you the opportunity to reach out to them with additional offers and promotions.
To make the most of this CTA, you should offer readers something valuable in exchange for signing up. For example, you could offer a free report or guide that they can download when they sign up.
The Bottom Line
Using effective CTAs on your law firm blog can help you generate more leads and increase client engagement. Give these 5 suggestions a try and see how they work for you. Good luck!
Need some high-quality, original legal content to go along with your CTAs? See how Legal Verb can help here.