How to Write Clickable Headlines for Your Legal Content
Legal content may not always be the most exciting topic to write about, but that doesn't mean you can’t present it in an exciting way. The key to bringing readers is writing compelling headlines for your legal content. You want your headlines to be clickable, engaging, and memorable, to attract readers to your content. After all, your article is competing with hundreds of others on the internet, so you need to make it stand out.
In this post, we will show you how to write amazing headlines for your legal content that is sure to grab the attention of potential clients.
1. Be Specific and Clear
The headlines for your legal content should always be clear and to the point. You want to be specific in what you are offering, and your headline should reflect that.
So, try to avoid using vague or overly clever wordplay that will leave readers confused. Just stick to straightforward headlines that are easy to understand, and let your content do the rest.
2. Use Emotional Triggers
Believe it or not, it’s emotions that can really sell and drive click-through rates. When coming up with your headline, try to imagine the reader’s reaction when they read your title. Will it evoke any emotions, like curiosity, empathy, or surprise? If yes, then you're on the right path!
In addition to emotional triggers, your headline could also emphasize the benefits of your content to get your readers’ attention. For example, something like "5 Surprising Ways to Reduce Your Risk of a DUI Conviction" can certainly peak a reader’s interest. No one wants to be in that situation!
3. Be Unique
The legal industry is flooded with content every day, so it is essential to make your content stand out. For best results, your headline should be unique enough to catch attention.
A bold and different headline from what other law firms are using can help you get noticed. So, don’t be afraid to use everything you have, including your creativity, to craft a unique and captivating headline for your legal content.
4. Keep it Short
When writing headlines for your legal content, it's best to keep them short and to the point. Short titles that are easy to read and catchy tend to stand out in a sea of long-winded headlines.
A good headline is usually no more than 10-12 words. And character-wise, you should aim for about 60-80, depending upon the platform you are targeting.
5. Use Numbers
People love a good numbered list. So, use numbers in your headlines, like "7 Reasons You Need a Personal Injury Lawyer."
Numbers in headlines are easier to read, capture attention, and are more likely to be shared. This is because incorporating numbers can inspire reader interest, as it gives them a better idea of what they’re getting into.
The Bottom Line
In today's content-driven world, you can't afford to have boring headlines if you want to attract readers to your legal content. You need headlines for your legal content that will make your audience curious, engaged, and excited.
By following these tips to write compelling headlines, you can grab the attention of your target audience and make them interested in what you have to say. So, start using these tips, get creative, and start standing out in the crowded legal field today!
Need a hand creating compelling headlines and legal content? If so, we’d be happy to help! Click here to get in touch with Legal Verb, and get started with us today.