How to Create Shareable Legal Content
Learning how to create shareable legal content is a critical strategy for law firms and legal professionals who want to establish their expertise and expand their online presence. However, it’s not easy. Crafting legal content that is both accurate and compelling requires careful planning and a deep understanding of your target audience.
In this blog post, we’ll explore the key elements to consider when creating legal content that not only informs but also encourages sharing.
Understand Your Audience
The first step in creating shareable legal content is to understand your audience. Legal content can be complex, and not everyone who visits your site will have a legal background. Therefore, it’s important to identify who you are writing for.
For instance, let’s say your audience consists of small business owners. In this case, you’d want to focus on legal issues they may encounter, such as contract disputes or employment law. By addressing their specific concerns, you increase the likelihood that your content will be shared within their networks.
Choose Topics with High Engagement Potential
Selecting the right topics is crucial for creating shareable content. Legal topics can sometimes seem dry or overly technical, which may prevent readers from engaging with your content. Fortunately, you can often avoid this by choosing topics that are timely, relevant, and have a clear impact on your audience.
For example, writing about the legal implications of a new regulation or a high-profile case can spark interest and debate. Additionally, offering practical advice or insights that people can apply to their own situations can make your content more valuable and shareable.
Write in a Clear and Concise Manner
Legal content often involves complex ideas and terminology, but that doesn’t mean it has to be difficult to read. People aren’t going to share something if they have a hard time reading it. Here are some tips to write more readable content:
Write clearly and concisely.
Avoid legal jargon whenever possible. However, if you must use it, provide explanations or definitions to illustrate your point.
Break down complicated concepts into digestible parts and use examples to illustrate your points.
This approach not only makes your content easier to understand, but also more likely to be shared by readers who appreciate the clarity.
Use Engaging Visuals and Media
Incorporating visuals and media into your legal content can significantly enhance its shareability. Infographics, charts, videos, and images can help convey complex legal information in a more engaging and accessible way. For instance, an infographic that outlines the steps of a legal process or a video explaining a recent court ruling can attract more attention than a text-heavy article alone.
Plus, visual content is often more shareable on social media platforms, where users are drawn to visually appealing posts. Therefore, integrating visuals into your legal content can increase the chances of it being shared across various channels.
Encourage Interaction and Sharing
Finally, to create shareable legal content, you need to encourage interaction and sharing. Here are a few strategies you can try:
Include clear calls to action (CTAs) at the end of your content, inviting readers to share the article on social media, leave a comment, or subscribe to your newsletter.
Integrate social sharing buttons on your blog or website to make it easier for readers to share your content with just one click.
Engage with your audience by responding to comments or questions to help foster a sense of community, encouraging readers to share your content with others who may benefit from it.
The Bottom Line
Creating shareable legal content isn’t just about producing well-written articles; it’s about understanding your audience, choosing engaging topics, and optimizing your content for both readability and searchability. By following these strategies, you can craft legal content that resonates with your audience and encourages them to share it within their networks. Whether you’re a solo practitioner or part of a larger firm, investing in shareable content can lead to greater online visibility and, ultimately, more clients.
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