4 Ways for Lawyers to Avoid Boring Legal Content

Share on facebook
Share on twitter
Share on linkedin

Are you struggling to come up with successful content for your law firm’s website? Are you finding that your legal blog posts are falling flat? You’re not alone. Many lawyers find it difficult to write interesting, informative content that really engages their readers. However, it is possible! In this blog post, we will discuss four ways for lawyers to avoid boring legal content and keep your readers coming back for more.

1) Write on a Variety of Topics

When it comes to writing legal content, many lawyers make the mistake of thinking they can only write about the law. However, this simply isn’t true! 

While it is important to write about legal topics, you should also mix in other content as well. For example, you could write about the latest industry news, share helpful tips for your clients, or discuss current events. You need to keep it relevant, of course,  but mixing things up will help to keep your content fresh and interesting.

2) Don’t Be Afraid to be Controversial

One of the best ways to engage your readers is to take a stance on a controversial issue. Now, this doesn’t mean that you should be offensive. Rather, you should choose a topic that is likely to generate some healthy debate.

For example,  you could write a blog post about why you think the current divorce laws in your state are unfair. Or, you could discuss a recent court case that you think was wrongly decided. 

By taking a controversial stance, you will encourage your readers to leave comments and start a discussion. Just be sure to moderate the comments so that things don’t get too out of hand!

3) Use Humor

Lawyers may not be known for their sense of humor,  but that doesn’t mean you can’t inject a little bit of fun into your content! When used correctly, humor can be a great way to engage your readers and make your content more enjoyable to read. Here are some tips:

  • Don’t be afraid to poke fun at yourself. Self-deprecating humor can be very effective,  particularly if you are in a more serious profession.
  • Use pop culture references. If you can make a clever reference to a current TV show, movie, or book,  chances are your readers will enjoy it. 
  • Keep it clean. Remember, not everyone has the same sense of humor as you do. So, try to avoid offensive jokes or anything that could be considered inappropriate.

4) Write in a Conversational Tone

When writing legal content,  many lawyers make the mistake of using overly formal language. However, this can make your content difficult to read and understand. After all, who wants to wade through a bunch of legal jargon just to get to the meat of the article?

Instead, write in a  more conversational tone. Not only will this make your content easier to read and digest, but your readers will be more likely to stick with it until the end.

The Bottom Line

So, there you have it! Four ways for lawyers to avoid boring legal content. By following these tips, you can be sure that your content will be interesting, informative, and engaging – and that your readers will keep coming back for more.

Don’t have time to write your own legal content? See how Legal Verb can help here.